Welcome to the time capsule
Ideas and concepts between briefing, brainstorming and deadline.
Surfaces presented in depth
High-quality surfaces for industry, commerce, kitchens, living spaces and more – that's Pfleiderer Industrie. The marketing concept was implemented at all levels with the help of top photographers.
Redesigns full electric etec-brochure
The design of Wiedemann enviro tec's fully electric sewer cleaning vehicles should make the wastewater cleaning process visually apparent through the blue color and clear water.
If it doesn‘t sell, it's not creative. David Ogilvy
Redesign of ads and landing pages for the tolino app and the tolino web reader. Immediately gets to the point with pictogram-like illustrations and comic style. Response: 100% more downloads of the tolino app.
More than Sisi & Franz
I developed a new corporate identity for the Schick Hotel Group in Vienna. Layout and text for new brochures, new photos of all five hotels highlighting the upscale ambience of the hotels. Brochures, flyers, and other advertising materials in three languages were produced, including print approval.
Don't tell me fairy tales
A nice pitch for the Ayinger brewery, unfortunately only second place. But at least they got a few beers.
Don't be afraid of great masters
Pitch for a new food delivery service. Classic paintings depict the enjoyment of food without its preparation. That's what the food pilots are doing.
„Its the economy, stupid” Bill Clinton
The success of the concept of monthly catalogs, advertisements, and other promotional campaigns could be measured directly by the response rate. As Media Team Lead, my responsibilities included regular redesign and, of course, meeting deadlines.
Health & Fitness
Integration and redesign of Orbisana into the D2C Group. Independent Orbisana catalogs and integration of catalog pages into the Weltbild catalog.
Before a single pixel even reaches orbit, everything here begins with course calculation. Because without a concept, even the most beautiful design is just a drifting satellite without a driver. First, the coordinates are set: ideas that know where they want to go – and why. Only then do the designs follow: logo design, catalogs, ads, and web design. Not as an end in themselves, but as a well-coordinated crew that completes the mission together. Sometimes it feels like interstellar navigation: between brand messages, target group galaxies, and the constant danger of disappearing into scrolling oblivion. That's precisely where I come in – with concepts that provide orientation and design that doesn't just flash, but has meaning. A little humor is welcome along the way. After all, travel is easier when not everything is deadly serious – even in the design universe. In short: I develop the idea first, then the form – form follows function. So that in the end, not only does something look good, but it also lands safely in the correct orbit.
The right tool at the right time
Redesign of the catalog for Westfalia Werkzeug Company. The somewhat outdated image of the previous catalog needed to be improved without losing existing customers, integration of the Westfalia catalogs into the Weltbild catalog.
With a green thumb
Another acquisition by the D2C Group. Their products from Gärtner Poetschke were to appear in the Weltbild catalog with their own design.
The difficulty lies not in finding new ideas, but in getting rid of the old ones. John Keynes, economist.
New brand identity for the Deckert-Köhler bakery in Aschaffenburg. New name – Der Brotmacher New logo, concept, graphics, illustrations, photo direction, text – all from one source. Support for approximately 20 branches and the headquarters for over 12 years.
Appetizer: Fantasy; Main course: Inspiration
Advertising a butcher shop is always a tricky business. With aesthetics and a touch of humor, a fresh photo concept, and skilled photographers, we succeeded. This also led to a long-term collaboration.
Logo design
Logo redesign on behalf of agencies and our own clients.
Even deeper into the time capsule
A small selection of early work for agencies and clients.